ZACKSยท2025-05-23 14:26Core Viewpoint - Marriott International is expanding its luxury presence in Latin America by introducing the St. Regis Hotels & Resorts brand in Costa Rica, marking the brand's debut in the country and enhancing the Gulf of Papagayo as a luxury destination [1][5][6] Group 1: Project Details - The new resort will span 20 hectares, begin construction in July 2025, and welcome guests by early 2027, located 25 minutes from Liberia International Airport [2] - The design will reflect Costa Rica's culture and oceanic scenery, featuring six dining options, a St. Regis Bar & Speakeasy, an exclusive beach club, a large spa, and multiple pools [3] - The resort will offer over 10,000 square feet of meeting and event space, catering to high-end corporate and social events, while emphasizing local craftsmanship and sustainability [4] Group 2: Market Positioning - Costa Rica's increasing appeal to affluent travelers makes it a strategic choice for Marriott, which currently operates six St. Regis properties in the Caribbean and Latin America [5] - This expansion aligns with Marriott's strategy to grow in upscale markets and leverage its global brand power, positioning the company to capture long-term value amid rising luxury travel demand in Central America [6] Group 3: Stock Performance - Marriott's stock has increased by 10.3% in the past month, outperforming the Zacks Hotels and Motels industry's growth of 10% [7] - The company has delivered a trailing four-quarter earnings surprise of 30.9% on average, with a year-to-date stock gain of 10.4% [9]