“文化沙漠”何以长出“中国文化产业第一展”｜湾区观察

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) showcases the significant role of "market," "industry," "technology," and "openness" in establishing Shenzhen as a leading cultural industry hub in China [1] Market Perspective - Shenzhen was designated as the first cultural reform pilot city in China in 2003, establishing a "cultural city" strategy to develop the cultural industry as a key pillar alongside high-tech, logistics, and finance [2] - The fair has evolved from a simple exhibition to a market-oriented event, allowing exhibitors to compete and emphasizing transactions, which has contributed to its recognition as a major cultural event [2][3] - This year's fair features 6,280 exhibitors, an increase of 265 from the previous year, including nearly 300 well-known cultural enterprises and over 60 first-time participants [3] Industry Orientation - Shenzhen has implemented numerous policies to promote the cultural industry, including the first cultural industry promotion regulation in 2008 and strategic support for cultural creative industries [4][5] - The cultural industry in Shenzhen has seen significant growth, with the added value increasing from 16.3 billion yuan in 2004 to 275 billion yuan in 2023, representing a nearly 17-fold increase [5] - The city has also established itself as a leader in digital creative industries, with a market share of over 40% in the domestic esports market and more than 4,000 gaming companies contributing to over half of the national revenue [5] Technology Features - Shenzhen leverages its status as a technology innovation hub, with over 25,000 national high-tech enterprises, to enhance the value of cultural products and services [7] - The fair showcases advanced technology applications, including AI assistants and robotics, highlighting the integration of culture and technology [7] - In 2024, 16 sub-sectors within the cultural industry are expected to generate 586.4 billion yuan in revenue, reflecting a 12.2% year-on-year growth [8] Openness and Internationalization - The fair serves as a platform for cultural exchange, with participation from 110 countries and regions, and an increase in international exhibitors to 305, representing 20% of total participation [9][10] - The event has expanded its international partnerships, growing from over 60 to more than 70 global cooperation institutions, enhancing its international presence [10] - Shenzhen aims to promote cultural products and services globally, facilitating dialogue and exchange between different cultures [9]