MULTI-PLATINUM ARTIST DYLAN SCOTT ANNOUNCES COLLABORATION WITH FORD TRUCKS

Group 1 - Multi-platinum Curb Records artist Dylan Scott has been named the newest national ambassador for Ford Trucks, highlighting a strategic partnership between the music and automotive industries [1][2] - Ford's Director of Integrated Marketing, Michael Cope, emphasized the alignment between Scott's persona and the brand's image, noting that both are built tough and exceed expectations [2] - Scott's upcoming third studio album, "Easy Does It," will be released on May 30, featuring 11 tracks that explore themes of heartbreak and love, reflecting his personal growth and appreciation for life [2] Group 2 - The collaboration with Scott is expected to enhance Ford's brand visibility and connect with a younger audience through music and lifestyle marketing [2] - Scott's personal history with Ford, having purchased his first vehicle from the brand in high school, adds authenticity to the partnership and resonates with the target demographic [2] - The album's themes and Scott's grounded approach may further strengthen his appeal as a relatable ambassador for Ford Trucks [2]