Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) showcased domestic companies actively seeking to expand overseas, while foreign merchants attended to explore collaboration opportunities [1][2] - BlueFocus Communication Group (300058) aims for over 60 billion yuan in revenue for 2024, with 48 billion yuan from overseas business, accounting for approximately 80% of total revenue [1] - BlueFocus presented immersive VR cultural tourism products at the fair, integrating traditional elements with modern technology, which have been well-received in overseas exhibitions [1] Group 2 - Pop Mart has established over 500 offline stores in more than 30 countries and regions since launching its overseas business center in August 2018, shifting its strategy from B2C to DTC [2] - The fair featured diverse international exhibitors, including those from India, South Korea, Vietnam, Turkey, Iran, and Egypt, showcasing unique cultural products [2][3] - The event facilitated closer ties between Chinese and foreign cultural enterprises, promoting mutual understanding and collaboration [3] Group 3 - The executive director of the Urbanization Institute at the Shenzhen Comprehensive Development Research Institute noted the increasing global interest in Chinese cultural products, which lays a foundation for future international cooperation [3] - To further promote cultural products and services abroad, there is a need for continuous optimization and iteration of these offerings, particularly in digital cultural products [4] - The cultural industry faces challenges from multinational entertainment giants, necessitating ongoing innovation and marketing efforts [4]
以文博会为媒 中外文化产业“双向奔赴”
Zheng Quan Shi Bao·2025-05-23 18:26