经济日报：释放文旅市场亿元级礼包的乘数效应

Core Viewpoint - Recent initiatives across various regions in China aim to boost consumer spending in conjunction with China Tourism Day, featuring substantial financial incentives for consumers [1] Group 1: Government Initiatives - Ningbo's cultural tourism department issued 12.9 million yuan in consumption vouchers [1] - Beijing allocated 10 million yuan in consumer subsidies and 150 million yuan in policy reward funds [1] - Hebei Langfang utilized a theater ticket to connect arts appreciation with dining, accommodation, and entertainment, transforming "watching a play" into "all-day consumption" [1] Group 2: Corporate Engagement - Gaode Map launched tourism consumption subsidies valued at over 100 million yuan [1] - Huazhu Group introduced a billion-yuan benefits plan [1] - Successful cases demonstrate that issuing consumption vouchers should be deeply integrated with consumer scenarios to effectively stimulate endogenous demand [1] Group 3: Economic Impact - The combination of event tickets with tourism and commercial activities in Yunnan's Yuxi led to a 37% increase in restaurant revenue during the Super League matches [1] - The article emphasizes the importance of innovative supply-side strategies to avoid "subsidy dependency" and to cultivate new consumption scenarios [1]