上海次元漫游节探索以IP重构消费场景

Core Insights - The Shanghai government is exploring innovative consumption scenarios led by a "youthful" approach, particularly in the Yangpu District, through events like the Shanghai Dimension Roaming Festival [1] - The festival targets Generation Z and focuses on three consumer segments: niche users, the broader subculture community, and youth, aiming to enhance regional consumption and cultural industry synergy [1][3] - The event features various IP-themed exhibitions and activities, promoting the integration of cultural and economic development in the area [1][3] Group 1 - The Shanghai Dimension Roaming Festival attracted numerous visitors and involved collaboration with leading brands in the subculture sector [1] - The festival includes over ten key projects that emphasize national trends and cultural themes, enhancing consumer offerings and increasing consumption [1] - The "Beautiful Life Festival" by Paper Games created an immersive cultural experience, showcasing the unique charm of game IPs [2] Group 2 - The event's design includes specialized installations and experiences that reflect the characteristics of different IPs, allowing visitors to engage in immersive activities [2] - The central art installation, "Light and Shadow Carousel," symbolizes joy and purity, highlighting the idea that gaming is not just entertainment but a way to discover and pursue beauty in life [2] - The Yangpu District aims to attract young consumers by developing digital, youthful, and immersive environments, linking IPs with economic growth [3]