文博会变身超级卖场 离境退税专区+直播矩阵打造文化消费新场景

Core Insights - The 21st Cultural Industries Fair opened in Shenzhen, featuring over 6,000 exhibitors, an increase of 265 from the previous year, and is expected to showcase more than 120,000 cultural products [1] - The fair includes over 4,000 cultural industry investment and financing projects available for display and transaction, transforming exhibition traffic into economic growth [1] - Sports consumption and the ice and snow economy are highlighted as significant attractions at this year's fair [1] Group 1 - A ski resort has introduced a snow-making machine to create an immersive experience combining ice and snow, technology, and culture [2] - The fair features a first-ever order and exhibition meeting for licensed merchandise, with participation from 15 manufacturers and over 30 retailers, emphasizing collaboration across the supply chain [3] Group 2 - The fair has introduced 22 measures to promote transactions, including a "departure tax refund area" where foreign consumers can experience immediate refunds on purchases [4] - The event has transformed exhibition halls into super marketplaces, launching a "Cultural Fair Consumption Season" and a hot-selling product list [6] Group 3 - The general manager of Shenzhen International Cultural Industry Expo Co., Ltd. noted the presence of numerous live streaming sessions, aiming to enhance the economic and transactional attributes of the fair [8] - The fair is designed to expand transaction scenarios, including product launches and industry promotion meetings, facilitating further negotiations and transactions during the event [8]