Business Insiderยท2025-05-24 09:00Core Insights - Google is leveraging AI advancements to enhance its devices, positioning itself to capitalize on a significant market opportunity, as highlighted by Bank of America analysts who referred to these developments as a "Trojan horse" for Google's device business [1][12]. Device Competition - The competition between Apple's iOS and Google's Android continues, with Apple leading in the US phone sales but trailing globally. Both platforms are evolving, with iOS becoming more customizable and Android focusing on user-friendliness [2]. - Apple's AI initiatives have not resonated well with users, and the company is reportedly working on a complete overhaul of Siri using large language models, falling behind Google and OpenAI [3][10]. AI Features and Innovations - At the recent Google I/O conference, the company showcased new AI features, including "Project Astra," which demonstrated advanced capabilities that outshine Apple's Siri [4]. - Analysts emphasize that Android will be crucial for deploying these new AI capabilities, as Google's Pixel phone line currently has a minimal impact on global smartphone shipments [5][9]. Market Dynamics - Google's partnerships with major manufacturers like Samsung allow it to extend its AI features to a broader audience, while iPhone users will only experience these features through Google's iOS apps [9]. - The diminishing returns on hardware upgrades have shifted the focus to software enhancements, with analysts predicting that the gap between Android and iOS capabilities will continue to widen without significant changes from Apple [10][11]. Future Prospects - Google is strategically positioned to seize the AI opportunity by merging its Pixel, Chrome, and Android teams, aiming to innovate rapidly in the smartphone market [12]. - The company is also investing in XR glasses, which could represent the next generation of computing platforms, competing with Meta and Apple's upcoming products [14][15].