新华全媒+｜千年文脉激起新浪潮——来自“中国文化产业第一展”的一线观察

Group 1: Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcases over 120,000 cultural products and more than 4,000 cultural industry investment and financing projects, highlighting the accelerated upgrade of the cultural industry driven by technology and innovation [2][3] - The fair emphasizes the theme "Innovation Leads Trends, Creativity Lights Up Life," reflecting the deep integration of technology and culture, transforming cultural experiences from static observation to immersive interaction [2][3] - The event has expanded from 5 exhibition halls to 21, indicating a more refined and rich display system that covers various fields such as intangible cultural heritage, cultural tourism, e-sports, and creative design [3] Group 2: Economic Impact - The fair has introduced new cultural consumption scenarios, with over 80 new products launched on the opening day, including both startups and licensed merchandise from major sports events [4] - The cumulative transaction volume of the fair is expected to exceed 3 trillion yuan by 2024, serving over 45,000 cultural industry enterprises and showcasing more than 2 million cultural creative products [4] - The fair has implemented 22 transaction promotion measures to enhance the transaction process, including partnerships with major platforms like Taobao and JD.com for comprehensive traffic support [4] Group 3: Future Prospects - The fair represents a fusion of traditional culture and modern innovation, serving as a platform for the cultural industry to evolve and mature [5][6] - The event has grown from 45,000 square meters to 160,000 square meters, with the number of participating companies increasing from over 700 to 6,280, indicating significant growth in the cultural industry [7] - The fair is positioned as a national-level, international, and comprehensive cultural industry expo, playing a crucial role in promoting high-quality development of the cultural industry and enhancing international cultural exchange [7]