让中国游客有更好的体验——匈牙利国家旅游局总裁谈匈中文旅交流

Core Insights - The Hungarian National Tourism Office emphasizes the importance of the Chinese market for tourism, highlighting that China is one of Hungary's most significant source countries for tourists [1][2] - The collaboration with Tencent for WeChat Pay aims to enhance the travel experience for Chinese tourists by providing familiar digital solutions [1] - Hungary is actively promoting its cultural heritage and notable figures to resonate with Chinese tourists [1][2] Group 1: Tourism Strategies - The Hungarian National Tourism Office is focusing on showcasing Hungary's unique natural scenery and thermal bath culture to attract Chinese tourists [2] - Partnerships with major Chinese travel platforms like Ctrip and Fliggy are crucial for reaching Chinese tourists [1][2] - The office is also building relationships with Chinese media to disseminate travel content in Mandarin on local social media platforms [2] Group 2: Market Opportunities - Over 30 European countries, including Hungary, have implemented visa-free travel for Chinese tourists, which is seen as a positive development for increasing outbound tourism from China [2] - The Hungarian National Tourism Office maintains close ties with tourism departments in Beijing, Wuxi, and Guangzhou, enhancing bilateral relations [2] - Direct flight routes between Budapest and seven Chinese cities position Hungary as a key hub in the Central and Eastern European aviation network [2]