ValueAct takes a stake in Rocket Cos. Here's how the activist may help lift the share price

Company Overview - Rocket Companies is a financial technology firm that operates in mortgage, real estate, and personal finance sectors, with segments including Direct-to-Consumer and Partner Network [1] - The Direct-to-Consumer segment allows clients to interact with Rocket Mortgage online and includes services like title insurance and appraisals [1] - The Partner Network segment focuses on expanding marketing and influencer relationships and mortgage broker partnerships through Rocket Pro [1] Market Position - Rocket Companies is the No. 1 mortgage originator in the United States, gaining market share through a technology-first approach to mortgage processing [4] - The company can originate loans at about one-third of the cost of its peers and close loans in an average of 21 days, compared to 45 days for competitors [4] Stock Performance and Ownership Structure - Despite its competitive advantages, Rocket's share price has declined over 29% since its IPO in August 2020, trading at a single-digit price-earnings multiple [4][5] - The company's ownership structure is complex, with founder Dan Gilbert retaining over 80% of voting power through a preferred share class, resulting in a public float of only about 7% [5] - Rocket plans to increase its public float to 35% and simplify its share structure from four classes to two, which may attract more institutional investors [6] Future Growth Potential - The integration of artificial intelligence (AI) is seen as a key driver for Rocket's growth, enhancing operational efficiency and profitability [7] - Rocket's market share could potentially grow from its current high single-digit percentage to 15%-20% organically, with further growth possible through mergers and acquisitions [7] - The company is well-positioned to lead in the mortgage industry due to its technological capabilities and the experience of its new CEO [7] Investment Perspective - ValueAct Capital has taken a 9.99% ownership stake in Rocket Companies, indicating confidence in the company's potential [2][3] - ValueAct's experience with AI and its history of successful investments in controlled companies suggest a strategic alignment with Rocket's growth trajectory [8]