“龙舟+”激活端午消费市场

Core Viewpoint - The "2025 Greater Bay Area Consumption Season" has been launched in Guangzhou, featuring a series of activities aimed at enhancing consumer experiences through a combination of shopping, dining, tourism, and cultural events during the Dragon Boat Festival [1][10]. Group 1: Event Highlights - Over 20 Dragon Boat cultural activities will be organized during the Dragon Boat Festival, linking event sites with popular attractions like the Pearl River night cruise [3][10]. - The event will showcase Guangzhou's newly created urban consumption brand, "New Eight Scenic Spots of Yangcheng," with a focus on diverse consumption experiences [1][10]. - The "One Journey, Multiple Stops" consumption experience will be promoted in collaboration with Hong Kong and Macau, featuring themed activities such as "Shopping in Guangzhou," "Dining in Guangzhou," "Traveling in Guangzhou," and "Art in Guangzhou" [1][4]. Group 2: Consumer Incentives - During the event period, various discounts and promotional activities will be offered, including consumption coupons and special deals for tourists [4][6]. - A series of "Dragon Boat+" consumption activities will be launched across major shopping districts, transforming the Pearl River waterfront into a "mobile consumption corridor" [4][6]. - Specific initiatives include a "Dragon Boat Feast" cultural experience and the distribution of dining coupons to encourage local and tourist participation [6][8]. Group 3: Cultural Integration - The event aims to integrate traditional culture with modern technology, creating new consumption scenarios that enhance visitor experiences [7][9]. - International brands will participate by creating themed installations and pop-up stores that celebrate local customs and culture [7][9]. - Guangzhou is positioning itself as a cultural hub by promoting its rich heritage and modern attractions, inviting both domestic and international visitors to explore its offerings [9][10].