深蓝汽车打响品牌立身之战，CEO邓承浩：要做到货真价实

Core Viewpoint - Deep Blue Automotive is at a critical juncture in its brand development, aiming to capture a larger share of the high-end market with the launch of the Deep Blue S09, a six-seat SUV priced between 239,900 and 309,900 yuan [3][4]. Market Strategy - The company aims to establish a significant presence in the large six-seat SUV market, targeting a sales share of 20% to 30% [4]. - The S09 is positioned to compete with popular models like the AITO M9 and Li Auto L9, with over 170,000 pre-orders received since its pre-sale began [3][4]. Target Audience - Deep Blue Automotive is focusing on attracting younger consumers, with the average age of its target demographic being 10 years younger than that of its parent brand, Changan [5][6]. - The S09 is designed to appeal to young families and individuals in their 30s to 45s, reflecting a shift in brand positioning towards a younger audience [5][6]. Product Features - The S09 boasts competitive pricing and emphasizes "real value" in terms of space and intelligence, with a body size of 5205x1996x1800mm and a wheelbase of 3105mm [7][8]. - It features a spacious interior that accommodates six passengers and their luggage, along with advanced safety measures, including a unique third-row crash test performance [7][8]. Technological Collaboration - The vehicle is equipped with Huawei's advanced driving system, ADS 3.3, and will be among the first to receive OTA upgrades to ADS 4 by late 2025 [8][9]. - The S09 also includes the HarmonySpace 5 cockpit and over 23 active safety features, enhancing its appeal in the smart vehicle segment [8][9]. Future Strategy - Deep Blue Automotive plans to open-source its key patents, including 112 related to battery safety and 50 for heating technology, as part of its strategy to transition into an AI-driven company [9][10]. - The company aims to achieve sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets, and plans to invest over 100 billion yuan in R&D [10][11]. Market Position - With 400,000 vehicles sold in three years, Deep Blue Automotive has established itself as a leading player in the domestic new energy vehicle market, and the S09 is seen as a crucial product for proving its capability to transition to a higher brand tier [11].