福建馆亮相深圳文博会，展现打造文化繁荣新地标的生动实践

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases Fujian's innovative achievements in cultural preservation, high-quality cultural industry development, and international cultural communication through advanced digital technologies [1][15]. Group 1: Cultural Presentation and Technology Integration - The Fujian Pavilion features a giant "Digital Bamboo Slip" screen, symbolizing the integration of traditional culture and modern technology, inviting visitors to explore the rich cultural heritage of Fujian [3]. - An immersive digital experience is created through a dynamic digital scroll that represents the "Cultural Minjiang," allowing visitors to unlock various aspects of Fujian's cultural gems by scanning QR codes [5]. - The "New Eight Elegances" section reinterprets traditional cultural expressions, blending modern civilization with the essence of Fujian's cultural spirit [6]. Group 2: Cultural Consumption and Digitalization - The "Book Fragrance" section showcases classic books and cultural digital platforms, highlighting Fujian's efforts in cultural digitalization and the promotion of literature [8]. - The use of advanced information technology enhances audience interaction and experience, with creative displays of intangible cultural heritage through interactive projection techniques [11]. - The exhibition promotes online and offline sales through various cultural activities, enhancing the visibility and appeal of Fujian's cultural products [13]. Group 3: Economic Impact and Growth - Fujian's cultural digitalization strategy has led to significant growth, with cultural enterprises achieving a revenue of 629.44 billion yuan in 2024, a year-on-year increase of 10.7%, surpassing the national average [15]. - The revenue from new cultural business formats reached 206.6 billion yuan, growing by 32.3%, which is 22.5 percentage points higher than the national average [15].