Mei Ri Jing Ji Xin Wen·2025-05-25 05:19Core Viewpoint - BYD has launched a limited-time promotional campaign offering significant discounts on its smart driving models, reflecting its strategy to boost sales and compete in the automotive market [1][6]. Group 1: Promotional Activities - On May 23, BYD introduced a limited-time "one-price" or subsidy promotion for 22 smart driving models, with discounts up to 53,000 yuan [1]. - The Ocean series features 10 models starting at a one-price of 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i model, reduced by 53,000 yuan to 102,800 yuan [1]. - The Dynasty series has 12 models with a starting price of 63,800 yuan, where the maximum discount is 32,000 yuan, bringing the starting price to 217,800 yuan [1]. - Throughout this year, BYD has frequently implemented similar promotional activities, extending discounts from non-smart driving models to smart driving models [1]. Group 2: Market Strategy and Sales Goals - BYD's high-level smart driving system, "Tianshen Zhi Yan," was launched on February 10, enabling a price drop for non-smart models to around 70,000 yuan [2]. - The company has increased the replacement subsidy for certain smart driving models starting May 1, with comprehensive subsidies for models like Han EV and Han DM-i reaching 35,000 yuan [6]. - BYD aims to sell 5.3 to 5.5 million vehicles in 2025, with smart driving models expected to account for 60% to 80% of total sales [6]. - The chairman of BYD announced a sales target of 5.5 million vehicles for 2025, representing a 30% increase from the previous year's 4.27 million [6]. Group 3: Market Impact - BYD's price reductions are expected to influence the automotive market significantly, as the company holds a leading position in domestic sales [7]. - The number of models experiencing price cuts in the first four months of this year has decreased compared to the previous year, indicating a cooling trend in the price war within the automotive market [7]. - Industry experts predict that competition will intensify in the second half of the year, but it will not revert to low-level "involution," focusing instead on diverse strategies to enhance product competitiveness [7].