Wix.com Q1: Severely Undervalued At 16x P/E

Group 1 - The article discusses the investment potential of Wix.com (WIX), highlighting a "buy" rating due to expected growth in user adoption of its platform [1] - The author emphasizes the importance of sustainable, growth-driven companies in maximizing shareholder equity, aligning with the investment strategy of a family office fund [1] - The article mentions the author's background in high-growth supply-chain start-ups and venture capital, indicating a strong foundation in investment strategy and user acquisition [1] Group 2 - The author has a beneficial long position in WIX shares, indicating confidence in the company's future performance [2] - The article is presented as an independent opinion, with no compensation received for the analysis, reinforcing the credibility of the insights provided [2] - There is a focus on democratizing financial literacy, suggesting that the author aims to make complex financial concepts more accessible to a broader audience [1]