Core Viewpoint - The electronic cigarette sector has regained market attention, with stocks like Smoore International experiencing significant price increases, indicating a potential recovery in the industry [1][9]. Industry Overview - The global tobacco market remains dominated by traditional cigarettes, which account for over 80% of the market, while new tobacco products, including heated not burned (HNB) and electronic cigarettes, represent a growing segment valued at $76.9 billion, approximately 8% of the market [1]. - The number of smokers aged 15 and above globally is around 1.25 billion, with a penetration rate of about 15.6%, indicating substantial room for growth in new tobacco product adoption [1]. Market Segmentation - Electronic cigarettes and HNB products are the two main categories of new tobacco, with global market shares of 28% and 45%, respectively [2]. - The global market for e-vapour products is valued at $21.2 billion, with a compound annual growth rate (CAGR) of 6.6% from 2018 to 2023, while HNB products have a market size of $34.5 billion and a CAGR of 23.3% during the same period [2][3]. Company Performance - Smoore International has shown rapid revenue growth from 2016 to 2021, increasing from 710 million to 13.76 billion yuan, with a CAGR of 81%. However, the company faced challenges in 2022 due to regulatory pressures in China and the U.S. [5]. - The company is expected to achieve a revenue of 11.799 billion yuan in 2024, reflecting a year-on-year growth of 5.56% [5]. Strategic Initiatives - Smoore has been proactive in developing HNB products since 2010 and has established a dedicated division for HNB, acquiring multiple patents and technological capabilities [6]. - The collaboration with British American Tobacco to launch the Glo Hilo series is anticipated to enhance Smoore's HNB business and overall market position [7]. Future Outlook - The Glo Hilo product is set to launch in Japan and expand into European markets, with expectations of significant profit growth starting in 2025 [8]. - The regulatory environment for electronic cigarettes is stabilizing, which may benefit compliant companies like Smoore, enhancing their market share [8][9].
思摩尔国际(06969)股价新高的背后：是春天已至还是阶段性反弹？