存款利率跌破“1”时代，储户转战“新三金”配置

Core Insights - The trend of deposit replacement is emerging as interest rates decline significantly, leading to a shift in investment strategies among savers [1][6][9] Group 1: Interest Rate Changes - Major state-owned banks collectively lowered deposit rates, with one-year fixed deposit rates dropping below 1% for the first time, now at 0.95%, and savings account rates at 0.05% [2][3] - Several national joint-stock commercial banks followed suit, with one-year fixed deposit rates now averaging around 1.15% and two-year rates at 1.2% [2][3] - Smaller banks have also adjusted their rates, with many now offering one-year fixed deposit rates between 1.1% and 1.2% [2][3] Group 2: Decline of High-Interest Products - The once-popular large-denomination certificates of deposit (CDs) have seen a decline in demand, with rates dropping significantly; for example, the average one-year rate was 1.719% in March 2025 [4][5] - Many banks have removed two-year and longer-term CDs from sale, with current rates for shorter terms not exceeding 1.4% [4][5] - The attractiveness of large-denomination CDs has diminished compared to other investment products, leading to a decrease in discussions and interest among savers [5] Group 3: Shift to New Investment Strategies - With declining deposit rates and the fading popularity of large-denomination CDs, savers are increasingly seeking alternative investment options [6][9] - Young investors are gravitating towards a new investment strategy termed "new three golds," which includes money market funds, bond funds, and gold funds, as they seek to achieve higher returns and mitigate risks [8][9] - Data shows a significant number of younger investors are diversifying their portfolios, with many allocating a substantial portion of their income to bond funds, indicating a shift in financial behavior [9][10] Group 4: Impact on Banking Sector - The trend of deposit migration is becoming evident, with a reported decrease of 1.39 trillion yuan in household deposits in April, while non-bank deposits increased significantly [10] - Analysts suggest that this shift could impact the stability of bank liabilities and increase liquidity risk, as the absolute interest levels for one-year fixed deposits are now lower than cash management product yields [10]