Nan Fang Du Shi Bao·2025-05-25 11:36Core Viewpoint - BYD has initiated a significant price reduction campaign for its Dynasty and Ocean series models, marking its third promotional effort since March, with discounts reaching up to 53,000 yuan [1][2][3] Group 1: Price Reduction Details - The "618" promotional event includes 22 models with discounts, with the lowest starting price dropping to 55,800 yuan [1] - The Dynasty series offers a "100 billion subsidy" campaign, with models starting at 63,800 yuan after discounts [1] - Specific models like the Qin PLUS DM-i and Song L DM-i see reductions of 16,000 yuan and 26,000 yuan respectively, while the Han DM-i and Tang DM-i also enjoy significant discounts [1][2] Group 2: Sales Performance - In the first four months of 2025, BYD sold 1.3809 million electric vehicles, achieving 25.11% of its annual target, with April sales reaching 380,100 units, a year-on-year increase of 21.3% [2] - The Dynasty and Ocean series contributed 347,000 units, accounting for over 90% of total sales [2] Group 3: International Market Expansion - BYD's overseas sales reached 286,100 units in the first four months, a year-on-year increase of 91.9%, representing 20.67% of global sales [3] - In Europe, BYD's pure electric vehicle sales in April surpassed Tesla's, with significant market leadership in Spain, Italy, and France [3] - The establishment of a factory in Hungary supports BYD's strategy to avoid EU tariffs and shorten delivery times [3] Group 4: Strategic Goals - BYD aims to achieve a sales target of 5.5 million vehicles by 2025, with 4.7 million expected from the domestic market and 800,000 from overseas [3] - The current promotional efforts are seen as crucial for meeting these ambitious sales targets, with an average monthly sales goal of 515,000 units over the next eight months [3]