夏日临近饮料消费迎来旺季 头部企业争相加码养生水赛道

Group 1: Market Trends - The beverage market is entering a consumption peak as summer approaches, with leading companies increasingly focusing on the Chinese health water segment [1] - The Chinese health water market is experiencing explosive growth, with a projected compound annual growth rate (CAGR) exceeding 88% from 2024 to 2028, potentially reaching a market size of over 10 billion by 2028 [3][4] - The demand for health drinks is rising, reflecting a shift in consumer preferences towards functional beverages, with a CAGR of 10.26% from 2020 to 2024 [4] Group 2: Company Initiatives - Hema Fresh and the time-honored brand Li Liangji have launched several health water products, including "Shu Qing Yuan Qi Water" and "Wu Zhi Drink," focusing on natural ingredients without added sugars [1] - Laiyifen has introduced the "Gu Qing Ying" series of health waters, utilizing traditional ingredients like red beans and goji berries, while Panpan Beverage has launched "Jiu Zhi Chen Pi Water" targeting refreshing and nourishing qualities [2] - Chengde Lululemon announced its new herbal health drink series, emphasizing low sugar and clean formulations inspired by traditional methods [2] Group 3: Retail Strategies - Meituan is leveraging the trend by promoting its instant retail business, offering a special section for sugar-free health waters at competitive prices [2][3] - The health drink offerings in Meituan's "Daily God Price" channel include popular brands, with prices significantly lower than those on other e-commerce platforms [3]