深蓝S09上市 冲击大六座SUV市场 靠这三招够不够？

Core Insights - The deep blue S09 has officially launched with a price range of 239,900 to 309,900 yuan, targeting the growing six-seat SUV market and competing against models like Li Auto L9 and AITO M9 [1] Group 1: Product Features - The deep blue S09 emphasizes "three-row safety," addressing the industry's challenge of weak safety in the third row by passing high-speed collision tests at 100 km/h, which is double the national standard [2] - The vehicle features a submarine-level cage body and a 53% proportion of hot-formed steel, enhancing passive safety performance, making it particularly appealing to the 85 post-80s elite users focused on family protection [4] Group 2: Pricing and Consumer Assurance - The "one-year price guarantee" policy aims to alleviate consumer anxiety regarding price drops, a common complaint in the automotive industry, thereby boosting buyer confidence and showcasing the brand's pricing rigor [5] - The deep blue S09 offers up to 35,000 yuan in comprehensive subsidies, lowering the entry price to 204,900 yuan, and positions itself as a high-value option with premium features at a competitive price [6] Group 3: Market Positioning and Challenges - The deep blue S09 aims to capture market share in the mid-to-high-end six-seat SUV segment through superior configurations and aggressive pricing, but its long-term competitiveness will depend on brand enhancement and technological advancements [7] - The vehicle's unique selling points, including three-row safety and competitive pricing, fill a market gap, but the brand must overcome established competitors like Li Auto and AITO, which have already built strong reputations [8]