文化IP推动文旅“出圈” 融合创新激活地方经济

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcased national cultural tourism highlights, focusing on cultural consumption, cultural IP, and the integration of culture and tourism [1] - The event highlighted the emergence of new forces, new consumption patterns, and new business models in the cultural industry [1] Group 1: Cultural Tourism Highlights - The Qianshan scenic area in Anshan, Liaoning Province, is recognized as a summer retreat, noted for its unique microclimate and was included in the first batch of "National Summer Vacation Destinations" [1] - Anshan's Tanggangzi Hot Spring Park, a national AAAA-level tourist attraction, is famous for its therapeutic hot mud, dubbed "Asia's No. 1 Mud" [1] - The tourism traffic in Zhongmou New District, Henan, is projected to exceed 30 million visitors from 2022 to 2024 [2] Group 2: Cultural IP Development - The Yingge Dance has emerged as a leading cultural IP in the Chaoshan region of Guangdong, with performances showcasing the theme of Puning Yingge [3] - The Anhui Province exhibition featured historical cultural IPs, including the famous Ba Wang Temple and the "Luoshi Ming" associated with Liu Yuxi [3] Group 3: Economic Impact and Recommendations - The integration of culture and tourism is expected to significantly boost local economies, with suggestions to leverage local cultural resources and enhance digital transformation in operations [4] - Emphasizing cultural heritage and international tourism can enhance cultural soft power and create platforms for cultural exchange [4]