交通银行深圳分行积极协办第二届“美丽工坊”残疾女性文创作品展

Core Viewpoint - The second "Beautiful Workshop" exhibition showcasing creative works by disabled women was held from May 22 to 26, highlighting their craftsmanship and stories of transformation [1] Group 1: Event Overview - The exhibition featured handmade crafts such as embroidery, weaving, enamel, and pottery created by disabled women from across the country [1] - The event was guided by the China Disabled Persons' Federation and the All-China Women's Federation, with support from the Bank of Communications and the China Disabled Persons Welfare Foundation [1] Group 2: Corporate Social Responsibility - Bank of Communications has been actively involved in supporting disabled individuals, having donated a total of 120 million yuan over 18 years, benefiting over 50,000 disabled persons and workers in the field [1] - In 2023, the bank launched the "Towards Tomorrow - Bank of Communications' Action Plan for Assisting the Disabled," which includes innovative financial and public welfare models [1] Group 3: Volunteer and Community Engagement - The Bank of Communications Shenzhen Branch formed a volunteer team of approximately 50 members to provide attentive service during the exhibition [2] - The volunteers contributed to creating a warm and welcoming atmosphere for attendees [2] Group 4: Marketing and Promotion - The Shenzhen Branch utilized an online and offline promotional strategy to enhance the exhibition's visibility, including media coverage and outdoor advertising [3] - This approach successfully attracted significant public interest and participation [3] Group 5: Financial Services and Benefits - The Shenzhen Branch introduced various financial services at the exhibition, such as credit card promotions and discounts for WeChat payments, enhancing visitor experience [4] - These initiatives not only provided convenience but also supported the development of creative industries for disabled women [4] - The bank plans to continue its collaboration with social organizations to promote equal rights and comprehensive development for disabled individuals [4]