武汉瞪羚企业“霸屏”新能源汽车

Core Viewpoint - The article highlights the journey of Baohua Display Technology Co., Ltd., which has evolved from a small startup to a leading supplier of automotive LCD instrument panels, serving 80% of domestic new energy vehicle manufacturers in China over 16 years. Group 1: Company Development - Baohua Display was founded in 2009 by a small team led by Xie Bin, who initially struggled to find market applications for their LCD screens [4][10]. - The company developed China's first automotive LCD instrument panel, which included various display and control systems, but faced initial market resistance due to higher costs compared to traditional mechanical displays [11][15]. - In 2013, Baohua Display secured a significant order of 5 million yuan from Beijing Electric Vehicle Co., Ltd., marking a turning point for the company [15]. Group 2: Technological Innovation - Over the years, Baohua Display has designed and produced over 60 different models of LCD instrument panels, showcasing a commitment to innovation [26]. - The company has continuously improved its products, including the development of a "smart screen + steering wheel" design, which was adopted by leading new energy vehicle brands [23][24]. - In 2022, Baohua Display became the first company globally to mass-produce a steering wheel screen after extensive testing [25]. Group 3: Market Position and Growth - By 2018, Baohua Display's annual output value exceeded 30 million yuan, and by 2024, it surpassed 400 million yuan, reflecting rapid growth driven by innovation [22][27]. - The company has established partnerships with over 20 automotive brands, including GAC, Geely, and Changan, solidifying its position in the market [22]. - As of now, Baohua Display supplies products to 80% of domestic new energy vehicle manufacturers, demonstrating its significant market presence [26].