以赛为媒 以体兴城——“双奥冠军之城”长春加速打造“赛事名城”新名片

Core Viewpoint - The 2025 Changchun Marathon successfully attracted 35,000 runners from 34 countries, showcasing the city's efforts to become a renowned sports event city and promoting local tourism and economy through high-level sporting events [1][4][10]. Event Overview - The Changchun Marathon, first held in 2017, has grown from 30,000 participants to 35,000 this year, with a record registration of 151,322 [4]. - The marathon features a thoughtfully designed course that highlights the city's cultural and historical landmarks, enhancing the experience for participants [4]. Economic Impact - The influx of participants has significantly boosted local businesses, with hotels achieving full occupancy and offering special services to accommodate visitors [8][10]. - The marathon is seen as a "traffic entrance" for the city, extending its economic impact beyond just event-related spending to a broader industrial chain [10]. Community Engagement - The marathon reflects the growing enthusiasm for sports among the local population, with various community sports events being organized [11]. - The city has improved its sports infrastructure, including the construction of fitness facilities and the opening of school sports grounds to the public [13]. Sports Development - Changchun is enhancing its reputation as a sports city by hosting a variety of events, including skiing festivals and dragon boat races, contributing to a diverse sports culture [5][11]. - The city aims to integrate sports into daily life, promoting health and fitness among its residents [11][13].