Group 1 - The core viewpoint of the articles emphasizes the transformation of Chinese manufacturing brands from being "world factories" to "value highlands," driven by technological breakthroughs and quality improvements [1] - The "dual circulation" strategy is highlighted as a key driver for stimulating domestic consumption and investment, with government initiatives aimed at expanding domestic demand [2][3] - The importance of brand value competition shifting from market share to technological leadership is noted, with companies investing in R&D to enhance their competitive edge [4] Group 2 - Companies like Libode and Shanghai Laofengxiang are leveraging technology and cultural heritage to enhance product quality and brand value, demonstrating successful integration of traditional craftsmanship with modern manufacturing [5][6] - The shift from product output to value output is discussed, emphasizing the role of brands as essential components of corporate competitiveness and national strength [9] - The "China Manufacturing·Consumer Trusted Brands" promotion activity has recognized over 200 companies, highlighting the importance of consumer satisfaction in brand strategy [10]
创新驱动 中国制造品牌发展韧性十足
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-05-26 01:21