Chan Ye Xin Xi Wang·2025-05-26 01:18Core Insights - The Chinese AI toy industry is undergoing a transformation from "manufacturing" to "intelligent manufacturing," driven by innovations in emotional computing and multimodal interaction, exemplified by ByteDance's AI plush toy "Xianyan Bag" [1][15] - The industry is experiencing three explosive growth points: the rising demand for STEAM educational tools, the deep application of emotional companion toys in special education, and the acceleration of innovations for elderly care robots [1][15] - By 2025, the market size of China's AI toy industry is expected to exceed 30 billion yuan [1][15] Industry Overview - AI toys are defined as intelligent terminal products that integrate AI technologies such as voice recognition, natural language processing, machine learning, computer vision, and emotional computing, enabling deep interaction and personalized services [2][4] - The main categories of AI toys include voice interaction, computer vision, machine learning, and emotional computing, with educational toys holding the largest market share [4][5] Policy Environment - The Chinese government has launched the "Artificial Intelligence +" action plan, emphasizing the integration of AI technology with traditional industries and new business formats, creating a favorable environment for the AI toy industry [7][9] - Specific policies in Beijing support the development and application of intelligent educational equipment, providing clear guidance for the AI toy sector [7][9] Industry Chain - The AI toy industry chain consists of three levels: upstream focusing on core technologies and content, midstream involving design and manufacturing, and downstream building a comprehensive marketing network [10] - The industry is characterized by a "technology-product-scenario" linkage, with efficient production supported by industrial clusters in Guangdong and Zhejiang [10] Market Dynamics - The global AI toy market reached $13.25 billion in 2023, with expectations to exceed $36.38 billion by 2030, driven by technological innovation and consumer upgrades [13] - The Chinese AI toy market is evolving into a three-dimensional development pattern dominated by educational products, innovative entertainment, and upgraded companionship [17] Competitive Landscape - The AI toy market in China exhibits a "pyramid" structure, with top-tier companies like UBTECH and ByteDance leading the high-end market, while traditional players like Aofei Entertainment and Tom Cat dominate the mid-tier [19] - Emerging companies are carving out niches in emotional companionship and STEAM education, reflecting the diverse competitive landscape [19] Future Trends - The industry is expected to see accelerated product innovation and market segmentation, with a focus on integrating new technologies like AIGC and the metaverse [24][25] - The market for elderly care products is projected to exceed 5 billion yuan by 2025, indicating a growing focus on specialized applications [25] - A significant industry consolidation is anticipated, with major players extending their reach into hardware and technology through acquisitions and partnerships [26]