天天抢免单、低价无套路，分期乐商城开启618嗨购季

Core Viewpoint - The 618 shopping festival by Fenqile Mall is the longest and most substantial event to date, featuring extensive discounts and a wide range of products aimed at young consumers [3][5]. Group 1: Event Details - The 618 shopping festival lasts for 32 days, including various promotional phases such as the opening period, explosive period, rotation period, peak period, and return period [1]. - During the event, Fenqile Mall offers discounts up to 50%, daily coupon packages worth 680 yuan, and price protection throughout the festival [1][3]. - The festival includes multiple surprise days with specific product categories highlighted, such as mobile phones and digital appliances, with significant discounts available [3]. Group 2: Consumer Engagement - Fenqile Mall primarily targets young users aged 18-27, with a significant portion located in lower-tier cities, and approximately 70% of users are male [4]. - The platform leverages its credit consumption advantages to offer exclusive installment plans and limited-time interest-free promotions, reducing the financial burden on young consumers [4]. - Users can save an average of over 300 yuan by utilizing cross-store discount coupons and category-specific discount coupons [4]. Group 3: Supply Chain and Product Range - Fenqile Mall has expanded its product offerings to over 4,700 well-known brands, covering categories such as electronics, beauty, jewelry, and home appliances [5]. - The company plans to enhance its supply chain further by introducing more well-known brands and expanding its product categories, particularly in fashion and esports [5]. - The "Factory Store" and "Zhenpin Hui" models are designed to meet diverse consumer needs, focusing on high-value products and cost-effective alternatives [5].