中国工美产业发展论坛将于本月三十日举办

Core Viewpoint - The fifth China Arts and Crafts Expo (2025CACE) will be held in Fuzhou, focusing on the theme "Crafts of China, Prosperity through Quality" and addressing the development of the arts and crafts industry through brand strategies and cultural heritage [1][2]. Group 1: Industry Overview - The arts and crafts industry in China has an annual output value nearing 3 trillion yuan, with over 6.5 million direct employees and more than 13 million related workers [1]. - The industry is experiencing significant growth following the central government's initiative to revitalize traditional crafts, but it faces challenges such as homogenized competition and a lack of international influence [1]. Group 2: Brand Development - The development of the arts and crafts industry is closely tied to brand building, which is essential for cultural inheritance, economic activation, and industry upgrading [2][5]. - The forum will explore effective paths for industry upgrading, emphasizing the importance of brand development in overcoming homogenization and achieving high-quality growth [2]. Group 3: Regional Focus - The city of Quanzhou, known as the "Capital of Chinese Arts and Crafts," will showcase its cultural heritage and industrial foundation at the expo, highlighting the integration of traditional crafts with cross-border e-commerce [3]. - The forum aims to create a positive ecosystem for brand upgrading by leveraging regional characteristics and promoting a "one city, one product" strategy [3]. Group 4: Internationalization and Innovation - The forum will focus on enhancing the influence and competitiveness of the industry through brand building, transforming traditional crafts into modern intellectual property that resonates with younger generations [4]. - The event will feature discussions on revitalizing traditional crafts, brand innovation, and the concept of "light luxury aesthetics," providing a platform for over 300 exhibitors and participants [4].