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元气森林荣获 “全国文明单位”:以文明之力驱动企业高质量发展
Huan Qiu Wang·2025-05-26 03:30

Core Viewpoint - Yuanqi Forest has been recognized as a "National Civilized Unit," showcasing its commitment to corporate culture, social responsibility, and innovation in the beverage industry [1]. Group 1: Corporate Culture and Values - Yuanqi Forest integrates spiritual civilization into its development, emphasizing a "Three Loves" culture, which focuses on creating products with love in a caring organization [4][5]. - The company employs the "Forest Has Vitality" party-building method, merging party activities with business operations to enhance quality control, innovation, and market understanding [4][5]. Group 2: Social Responsibility and Environmental Commitment - Yuanqi Forest has established a "Three Friendly Factory" system, ensuring environmental, user, and social friendliness through strict quality control and sustainable practices [6]. - The company has reduced carbon emissions by over 10,000 tons and is actively pursuing green development initiatives, including biodegradable packaging and energy efficiency improvements [6]. Group 3: Community Engagement and Philanthropy - Yuanqi Forest is involved in social welfare, supporting rural revitalization and donating educational materials to underprivileged schools, thereby contributing to community development [7]. Group 4: Innovation and Market Expansion - The company focuses on health, youthfulness, and internationalization, investing in product development and innovative technologies to meet consumer demands [8]. - Yuanqi Forest's sparkling water has entered 591 Costco stores in the U.S., marking a significant milestone for Chinese beverage brands in international markets [8]. Group 5: Future Directions - Yuanqi Forest aims to deepen its vision of integrating global resources to create healthy products, with plans for continued investment in innovation and social responsibility initiatives [10].