Group 1 - The core event of "Fan Day" on JD.com attracted over 30 million participants, with auction viewership increasing by more than 6 times compared to previous periods [2] - The sales of 3C digital products on JD.com saw a year-on-year growth of over 50% since the start of the shopping season [2] - "Fan Day" is one of the six surprise days focusing on niche user interests, utilizing auctions and promotions to engage 3C digital enthusiasts [2] Group 2 - Sales of AI-related products on JD.com have surged, with year-on-year growth exceeding 100% [3] - Specific product categories such as action cameras and gaming laptops experienced sales increases of over 3 times and 110% respectively [3] - The upcoming 618 shopping festival will feature additional themed surprise days, including Food Surprise Day and E-sports Surprise Day, from May 27 to June 12 [3]
3C数码品类成交额同比增长超50% 京东打造聚焦圈层用户“惊喜日”