新股前瞻|毛利率高达95.9%，业绩稳健的中企云链已现隐忧？

Core Viewpoint - Zhongqi Yunlian Co., Ltd. is making a second attempt to go public on the Hong Kong Stock Exchange, supported by clearer regulatory guidelines for supply chain finance, which have shifted from cautious observation to active guidance and regulation [1][2]. Financial Performance - Zhongqi Yunlian has shown steady growth in revenue and net profit from 2022 to 2024, with revenues of 652 million, 879 million, and 991 million RMB, and corresponding net profits of 45.7 million, 152 million, and 157.5 million RMB [2][9]. Business Model and User Growth - The company operates an independent digital financial platform that connects supply chain data, facilitating financing needs for enterprises. User numbers on the platform have grown significantly, from approximately 230,000 in 2022 to 556,000 in 2024 [3][4]. Market Position - According to Frost & Sullivan, Zhongqi Yunlian ranks first in China's digital financial platforms with a market share of 12.9% as of 2024. The company has also surpassed 1 trillion RMB in confirmed accounts receivable, reaching over 2 trillion RMB within 20 months [4][10]. Revenue Composition - The company's core business segments include rights confirmation and factoring, digital scene business, and other ecological businesses. The rights confirmation and factoring business accounted for over 91% of total revenue from 2022 to 2024, with electronic voucher services being the primary revenue driver [4][5][6]. Profitability and Cost Structure - Zhongqi Yunlian has improved its gross margin from 87.7% in 2022 to 95.9% in 2024, primarily due to a shift towards higher-margin digital services. However, the company faces challenges with high sales and marketing expenses, which accounted for approximately 42% of total revenue in recent years [6][9]. Competitive Landscape - The company faces increasing competition from bank-affiliated platforms and state-owned enterprises that are developing their own supply chain finance platforms. This competition could pressure Zhongqi Yunlian's market share if it cannot differentiate its services [8][10]. Regulatory Environment - Recent regulatory changes require adjustments in accounts receivable payment terms, which may impact the company's performance. The company must adapt to these new compliance requirements to maintain its market position [10][11]. Industry Growth Potential - The independent digital enterprise confirmation platform market in China is projected to grow from 1.4 trillion RMB in 2022 to 6.6 trillion RMB by 2027, with a compound annual growth rate of 36.7%. As a market leader, Zhongqi Yunlian is well-positioned to benefit from this growth [10].