“618”电商大促火热！前4月电商企业注册增长5.95%

Group 1 - The annual "618" shopping festival is currently ongoing, showcasing characteristics of "extended cycle + simplified gameplay," leading to impressive sales data across various categories, including domestic beauty products [2] - In the first hour of sales on Tmall, 43 brands achieved sales exceeding 100 million yuan, representing over a 50% increase compared to last year's "618," with more than 13,000 brands doubling their sales [2] - As of May 14, the GMV (Gross Merchandise Volume) from Li Jiaqi's live streaming session on the first day of pre-sale for beauty products reached between 2.5 billion to 3.5 billion yuan, showing positive year-on-year growth [2] Group 2 - In the first four months of this year, the registration of e-commerce related enterprises increased by 5.95%, with a total of 26.56 million new registrations [3] - The total number of existing e-commerce related enterprises in China is 3.9271 million, with an overall growth trend in registrations over the past decade [3] - For the entire year of 2024, it is projected that 730,600 new e-commerce related enterprises will be registered [3] Group 3 - The majority of e-commerce related enterprises have been established for 5 to 10 years, accounting for 30.33% of the total [4] - Enterprises established within the last year and those over 10 years old represent 17.85% and 6.25% respectively [4] Group 4 - More than half of the newly registered e-commerce related enterprises this year are located in the East China region, accounting for 55.20% [5] - The South China and Central China regions account for 17.70% and 13.98% of the new registrations respectively [5]