NTES(09999) 智通财经网·2025-05-26 06:29Group 1 - Daiwa forecasts that NetEase's gaming business growth momentum will strengthen, driven by a robust product line of new games and the resilience of traditional games [1] - Based on higher gaming revenue projections, Daiwa has raised NetEase's earnings per share forecast for 2025 to 2027 by 2% to 5%, reiterating a "Buy" rating and increasing the 12-month target price from HKD 210 to HKD 235 [1] - NetEase showcased upcoming games at its annual gaming day, including titles like "Marvel Secret Wars" (expected in H2 2025, not yet licensed) and "Fate: Stars" (approved in May 2025) [1] Group 2 - The rising proportion of PC and console games is easing NetEase's profit margin performance, with domestic PC games offering higher gross margins due to lower platform fees [2] - The growth of cross-platform and international games is expected to cause fluctuations in profit margins, but overall profitability should remain stable through strict cost and resource management [2] - Marketing expenditures are projected to rise from Q1 2025 levels, with a renewed focus on brand building in the coming quarters [2]