从城市送花到品牌“开花”：爷爷不泡茶的三省联动背后，是一次文化共振式扩张

Group 1 - The core idea of the news revolves around the annual "Send You 100,000 Gardenias" event in Wuhan, which symbolizes the arrival of summer and has become a part of the city's cultural memory [1] - This year, the event expanded to four cities: Wuhan, Changsha, Nanchang, and Yueyang, promoting a collective urban experience through the shared scent of gardenias [1] - The event has evolved to include more local brands and larger city participation, enhancing the local expression of the "Send Flower Action" [2] Group 2 - The local brand "Grandpa Doesn't Brew Tea" has been a continuous participant, creating visual highlights and engaging in collaborative efforts to enhance the event's atmosphere [2] - The brand introduced a new tea drink called "Empty Mountain Gardenia," which combines the fragrance of gardenias with rich milk and tea flavors, creating a memorable taste experience for visitors [3] - The brand's strategy focuses on a nationwide expansion plan, emphasizing a "flower fragrance + tea base" product line, with over 2,000 stores established across various cities [4] Group 3 - The event has generated significant social media engagement, with the hashtag related to the brand trending on Weibo, indicating a successful marketing opportunity [8] - The brand's approach is characterized by a long-term commitment to community engagement rather than just seasonal marketing, aiming to create lasting connections with consumers [8][9] - The brand's philosophy emphasizes growing alongside the city and leaving a warm presence in people's daily lives, reinforcing its role in the urban cultural landscape [9]