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中国品牌博鳌峰会成功举行,胜利鸟战略咨询荣誉“战略方法论创新奖”
Cai Jing Wang·2025-05-26 07:24

Group 1 - The China Brand Boao Summit successfully held its ninth edition on May 25, 2025, with the theme "Celebrating China Brand Day on May 10, Building Brand Development Together" [1] - Notable Chinese brands such as Huawei, Moutai, DJI, Xiaomi, SF Express, and Alibaba were invited to the summit [1] - The summit introduced the "Strategic Methodology Innovation Award" to encourage contributions from Chinese strategic consulting firms towards building independent brands [1] Group 2 - The "Strategic Triangle," a new strategic tool proposed by Victory Bird Consulting, effectively integrates strategy with preparation, campaigns, and tactics, forming a strategic loop [3] - The founder of Victory Bird Consulting, Zhu Hongren, stated that the "Strategic Triangle" was inspired by ancient Chinese wisdom and Western methodologies, tailored to the practices of Chinese enterprises [3][8] - The methodology aims to provide a scientific approach to strategy formulation, addressing the shortcomings of relying solely on subjective creativity and experience [8] Group 3 - Victory Bird Consulting has gained trust from state-owned enterprises, winning strategic consulting contracts from listed companies like Yantang Dairy, showcasing its competitive edge against established consulting firms [8][9] - The company has collaborated with various brands, including Nanfang Company and Haige Bus, demonstrating its capability to compete with internationally renowned consulting firms [9] - The hope is that the "Strategic Triangle" will assist Chinese enterprises in creating more global brands and achieving leapfrog development [9]