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中国首个战略方法论诞生,“战略三角”为中国企业打造品牌提供新思路
Cai Jing Wang·2025-05-26 07:29

Core Insights - The 9th China Brand Boao Summit was successfully held on May 24, 2025, with the theme "Building Brand Development Together" [1] - The summit featured prominent companies such as Huawei, CATL, Meituan, JD.com, and Alibaba, among others [1] - The "Strategic Methodology Innovation Award" was established to encourage Chinese strategic consulting firms to contribute to the development of domestic brands [1][3] - The "Strategic Triangle" proposed by Victory Bird Consulting won the award for its scientific rigor and practical results [1][3] Group 1: Strategic Triangle Methodology - The "Strategic Triangle" effectively combines "strategy, preparedness, campaign, and tactics" into a cohesive strategic system, providing practical tools for building domestic and global brands [3] - The methodology is inspired by ancient Chinese wisdom and incorporates Western branding theories, tailored to the practices of Chinese enterprises [3][8] - Victory Bird Consulting's founder, Zhu Hongren, emphasized the need for "scientific strategy" to ensure stable growth, contrasting it with methods overly reliant on subjective creativity and experience [8] Group 2: Recognition and Impact - Zhu Hongren was recognized as the only strategic expert in the "2025 Annual China Brand Observers List," highlighting the professional level of Victory Bird Consulting [8] - The methodology has been praised for its scientific value and ability to guide enterprises in avoiding developmental pitfalls [11] - The innovative approach of Victory Bird Consulting marks a significant step in the evolution of Chinese strategic methodologies, potentially inspiring more firms to develop similar innovative tools [11]