金星博物馆开馆仪式在金星啤酒集团新厂举行

Core Viewpoint - The establishment of the Jinxing Museum marks a significant milestone for Jinxing Beer Group, showcasing its brand culture and connecting the public with the company [2][6]. Group 1: Company Development - Jinxing Beer, founded in 1982, has evolved from a regional brand to a nationally recognized brand with 16 subsidiaries across 9 provinces and an annual production capacity exceeding 2 million tons [1]. - The company aims to brew high-quality beer for the Chinese people, emphasizing craftsmanship and innovation to meet consumer demands [1]. Group 2: Cultural Significance - The museum serves as a cultural bridge, transforming the rich heritage of Central Plains civilization into a core competitive advantage for the brand [2][6]. - The museum features over 2,000 artifacts, including nearly 300 bronze items and 1,800 jade pieces from the Tang and Han dynasties, reflecting ancient civilization and resonating with the brand's spirit of craftsmanship [4]. Group 3: Innovation and Brand Philosophy - Jinxing Beer is recognized as a pioneer in the Chinese craft beer sector, launching innovative products like the Chinese-style craft tea beer, which has gained immediate market popularity [1]. - The brand embodies a multifaceted culture that includes a commitment to quality, innovation, environmental responsibility, and a sense of national pride [6].