“小红村超市”开进“中华药都”亳州，助力地方好物上新

Core Insights - The "Xiaohong Village Supermarket" project, organized by Xiaohongshu Public Welfare and Xiaohongshu E-commerce, has launched its third phase in Bozhou, following previous events in Yunnan and Sichuan [1][3] - The project aims to address the branding and e-commerce challenges faced by local agricultural products, with plans to support 100 rural specialty products and cultivate 10 e-commerce role models throughout the year [3][4] Group 1 - The focus of the third phase is on the local agricultural product branding and e-commerce challenges in Bozhou, known as the "Chinese Medicine Capital" [1][3] - The project aims to assist local agricultural products in reaching a national audience through resource integration and professional training [3] - Bozhou is enhancing its flower tea industry by creating a regional public brand "Qiaocheng Flower Tea" and promoting industry collaboration [3][4] Group 2 - Local officials emphasize the need for collaboration between Bozhou's flower tea industry and quality platforms like Xiaohongshu to stand out in a competitive market [3] - There is a talent gap in local e-commerce, and the "Xiaohong Village Supermarket" initiative is seen as an opportunity for local businesses to gain practical experience and nurture talent [3][4] - Xiaohongshu plans to provide e-commerce operation training and guidance to local businesses, aiming to create distinctive brands and agricultural products [4][5]