被加盟商投诉欺诈！挪瓦咖啡：已启动法务流程核实追溯

Core Viewpoint - A franchisee of Nowwa Coffee in Guangdong has accused the company of fraud, claiming that the company promised not to open other stores within a 2-kilometer radius, which was not reflected in the contract [1][12][14]. Franchisee Complaint - The franchisee, Mr. Zeng, invested over 250,000 yuan to open a Nowwa Coffee store, which has since faced competition from two newly opened direct stores within 2 kilometers [2][12]. - Mr. Zeng stated that he was assured by the company's staff that a protection zone of 1-2 kilometers would be maintained, but this was not documented in the contract [2][11]. Company Response - Nowwa Coffee's representative stated that there is no such commitment regarding a 2-kilometer protection zone in their franchise policies or contracts [1][14]. - The company has initiated legal processes to verify the claims and has expressed willingness to resolve issues with franchisees legally and compliantly [1][14][15]. Financial Performance - Despite the franchisee's claims of losses, the company reported that the franchisee's business data showed continuous revenue growth over the past three months, with some months experiencing a growth rate of over 50% [15][14]. Material Pricing Discrepancies - The franchisee also complained about the high prices of materials sold by the company, which were higher than those initially quoted by the recruitment staff [8][9]. - For example, the price of 500g of coffee beans was reported to be 80 yuan, while the recruitment staff had quoted 70 yuan [8][9]. Market Context - As of May 15, 2023, Nowwa Coffee had 1,186 stores across various provinces in China, with significant growth in the coffee shop market, which saw a net increase of 7,304 stores in the past year [17][19]. - The company has received six rounds of financing and reported a nearly 100% growth in GMV in 2023, with plans to expand into Southeast Asian markets [17][19].