银基合作再“解绑”!中小行代销遇困亟待转型,已有银行因基金销售违规被点名
Xin Lang Cai Jing·2025-05-26 11:43

Core Viewpoint - The "Matthew Effect" in the fund distribution market is intensifying, with large banks dominating due to their strong brand influence and extensive customer base, while small and medium-sized banks face challenges and are often "unbound" by fund companies [1][2][7] Group 1: Fund Distribution Market Dynamics - Ping An Fund announced the termination of its sales cooperation with Xiamen Bank, effective April 28, 2024, which will prevent investors from processing various fund-related transactions through Xiamen Bank [2][4] - Huashan Fund also announced the termination of its sales cooperation with Bohai Bank, effective December 31, 2024, impacting the ability of investors to manage their fund investments through Bohai Bank [4][5] - The competitive landscape of the fund distribution market is becoming increasingly fierce, with smaller banks lacking customer base and sales capabilities, leading fund companies to prefer partnerships with stronger distribution institutions [7][8] Group 2: Regulatory Environment and Compliance - The regulatory requirements for fund distribution have been tightening, particularly with the implementation of the "New Regulations on Commercial Banks' Agency Sales Business" in 2025, which imposes comprehensive regulations on commercial banks' distribution activities [7][10] - The new regulations require distribution institutions to enhance compliance management, prompting fund companies to choose banks and brokers with robust internal controls to avoid joint liability [7][11] - The new regulations also set higher entry barriers for cooperation between commercial banks and private funds, emphasizing strict scrutiny of distribution products and sales behaviors [11][12] Group 3: Financial Performance and Fee Structures - Many banks are implementing fee rate discounts to attract investors amid increasing competition, with examples including China Communications Bank and Minsheng Bank offering reduced transaction fees for fund investments [8][9] - However, the ongoing fee reforms and declining distribution commissions have led to a decrease in revenue from fund distribution for commercial banks, as evidenced by招商银行's reported 19.58% year-on-year decline in fund distribution income for 2024 [9][10]