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Here's Why Investors Should Retain Hasbro Stock in Their Portfolio
HasbroHasbro(US:HAS) ZACKSยท2025-05-26 13:40

Core Viewpoint - Hasbro, Inc. is expected to benefit from strong performance in MAGIC: The Gathering, operational adjustments, and licensing partnerships, while facing challenges from an uncertain macro environment [1] Group 1: Growth Drivers - Hasbro's Playing to Win strategy is showing early momentum in 2025, focusing on high-growth categories and enhanced consumer engagement, with significant gains from MAGIC: The Gathering and Monopoly Go! [2] - The company is safeguarding key price points ($9.99 and $19.99) and collaborating with retailers to maintain shelf space for major new releases, while operational adjustments aim to boost flexibility and mitigate trade-related risks [3] - Hasbro is prioritizing investments in promising franchises like MAGIC: THE GATHERING and Play-Doh, while optimizing profitability from lower-growth brands and reinventing the NERF business model [4] Group 2: Licensing and Revenue Projections - Hasbro is expanding its licensing strategy with Disney, securing broader rights across Marvel and Star Wars properties, which supports scaling intellectual property through collaborative partnerships [5] - The model predicts a year-over-year revenue increase of 11.2% in 2025 for Digital and Licensed Gaming, reaching $524.7 million [5] Group 3: Cost Management and Financial Performance - The company is expediting a $1 billion cost savings initiative to address ongoing tariff challenges, with total adjusted EBITDA reaching $274 million in the fiscal first quarter, a 59% year-over-year increase [6] - Hasbro aims for $175 million to $225 million in gross cost savings this year, supported by strong performance from the Wizards segment and accelerated cost reductions [7] Group 4: Macro Environment and Challenges - Hasbro is navigating a challenging macroeconomic environment with rising tariff rates on imports from China, estimating a gross financial impact between $100 million and $300 million depending on policy developments [10] - The company anticipates a net profit impact ranging from $60 million to $180 million due to trade policy shifts and consumer behavior, despite stability from its games and licensing segments [11]