
Core Viewpoint - The article discusses the reliability of brokerage recommendations, particularly focusing on StoneCo Ltd. (STNE), and emphasizes the importance of using these recommendations in conjunction with other analytical tools like the Zacks Rank for making informed investment decisions [1][5][10]. Group 1: Brokerage Recommendations - StoneCo currently has an average brokerage recommendation (ABR) of 1.67, indicating a consensus between Strong Buy and Buy, based on recommendations from nine brokerage firms [2]. - Out of the nine recommendations, seven are classified as Strong Buy, which accounts for 77.8% of all recommendations [2]. - Despite the favorable ABR, the article cautions against making investment decisions solely based on this metric due to the historical ineffectiveness of brokerage recommendations in predicting stock price increases [5][10]. Group 2: Zacks Rank vs. ABR - The Zacks Rank is presented as a more reliable indicator of a stock's near-term price performance, driven by earnings estimate revisions, and is classified into five groups from Strong Buy to Strong Sell [8][11]. - Unlike the ABR, which is based solely on brokerage recommendations and may not be up-to-date, the Zacks Rank reflects timely changes in earnings estimates, making it a more effective tool for predicting future price movements [9][12]. - The Zacks Consensus Estimate for StoneCo has increased by 13.2% over the past month, indicating growing optimism among analysts regarding the company's earnings prospects [13]. Group 3: Investment Implications - The recent increase in the consensus estimate and other related factors have resulted in a Zacks Rank of 1 (Strong Buy) for StoneCo, suggesting a strong potential for stock appreciation [14]. - The Buy-equivalent ABR for StoneCo may serve as a useful guide for investors when combined with the Zacks Rank [14].