

Core Viewpoint - Meituan is enhancing the quality and innovation of its "Shen Qiang Shou" small lobster offerings by collaborating with top brands and implementing strict quality control measures to improve consumer trust and market standards [1][2][3] Group 1: Product Quality and Standards - Meituan has upgraded the selection criteria for small lobster vendors, focusing on size, freshness, and quality, in collaboration with leading brands from Hubei, Hunan, and Anhui [2] - The company will conduct random inspections of selected vendors and has established a 24-hour complaint channel for consumers, ensuring accountability for quality issues [2] - A prominent small lobster brand emphasized the need for quality over price competition to foster long-term industry health [2] Group 2: Market Dynamics and Consumer Behavior - The small lobster market is characterized by a lack of consumer trust due to the reliance on live lobster quality, which affects online purchasing decisions [1] - The introduction of the "霸王盒" single-serving meal option aims to cater to the growing demand for convenient takeout solutions [2] - The collaboration between top brands and Meituan is expected to enhance the efficiency of the live lobster supply chain and promote standardized competition in the market [3]