1分钟卖23万单！辛选直播助广东荔枝成夏季爆品

Core Viewpoint - The article highlights the successful sales campaign of Guangdong lychee through live streaming by XinXuan Group, achieving significant sales figures and promoting the lychee industry in Guangdong. Group 1: Sales Performance - XinXuan Group's live streaming event helped sell over 300,000 orders of Guangdong lychee, totaling approximately 1,184.27 million yuan (around 118.4 million) and nearly 1.4 million pounds [6][7][8]. - The event marked the beginning of the "618" sales season for Guangdong lychee, showcasing the effectiveness of live commerce in driving agricultural product sales [7][25]. Group 2: Marketing Strategy - The live stream featured hosts XinBa and DanDan, who passionately introduced the unique qualities of Guangdong lychee, emphasizing its origin, variety, and the care taken during cultivation [9][10]. - XinXuan Group established a "lychee working group" to ensure quality control and pricing, completing necessary processes within three days to facilitate the live stream sales [16][18]. Group 3: Industry Impact - The live commerce model has become a crucial channel for agricultural product sales, breaking geographical barriers and directly reaching consumers nationwide [22]. - XinXuan Group, founded in 2017, has facilitated over 2 billion yuan (around 200 million) in agricultural product sales through live streaming, contributing to the revitalization of rural areas in Guangdong [24][26]. Group 4: Future Plans - XinXuan Group plans to collaborate with local media and suppliers to further promote Guangdong lychee sales and enhance its brand image [33][35]. - The company aims to integrate local agricultural resources and cooperatives to create a sustainable development model for the lychee industry [36][37].