MercadoLibre Rises 47% YTD: Should You Buy, Sell or Hold the Stock?

Core Viewpoint - MercadoLibre (MELI) has shown strong performance in 2023, with a year-to-date return of 47.4%, significantly outperforming the Zacks Retail-Wholesale sector and the S&P 500 index [1][2]. Group 1: Financial Performance - Total revenues in Q1 2025 were driven by a 32.3% year-over-year growth in commerce revenues and a 43.3% growth in fintech revenues [3]. - Unique Active Buyers in the marketplace grew by 25%, while Monthly Active Users in fintech rose by 31% [3]. - The Zacks Consensus Estimate for Q2 2025 earnings is $11.70 per share, reflecting a 12.28% upward revision and an 11.64% year-over-year growth [8]. Group 2: Business Expansion - MercadoLibre launched the Mercado Play app on smart TVs, expanding its advertising reach to over 70 million devices and offering more than 15,000 hours of free content [6][7]. - This initiative is seen as beneficial for consumers, content studios, and Mercado Ads, enhancing ad inventory and reach [7]. Group 3: Valuation and Risks - MELI is trading at a premium with a forward 12-month Price/Sales ratio of 4.32, compared to the industry average of 2, indicating high growth expectations from investors [9]. - The company's credit portfolio profitability has declined, with Net Interest Margin After Losses (NIMAL) dropping to 22.7% from 31.5% year-over-year, attributed to increased reliance on lower-return credit card products [11][12]. - MercadoLibre faces intense competition from global players like Amazon, Walmart, and Alibaba, which could threaten its market share and pricing power [13][14]. Group 4: Strategic Outlook - Despite its leading position in Latin America, the company faces significant challenges that warrant a cautious outlook, particularly regarding profitability and competitive positioning [17][18].