湖南广播影视集团（湖南广播电视台）党委书记、董事长、台长、总编辑龚政文： 以“文化+科技”重构发展基因 推动传统媒体系统性变革

Core Viewpoint - The speech by Gong Zhengwen emphasizes the necessity for mainstream media to undergo systematic transformation to adapt to the challenges posed by digitalization and market changes, aligning with the expectations of the central government and the media's own survival needs [1] Group 1: Systematic Transformation Pathways - Conceptual Change: Mainstream media's status should be supported by tangible dissemination power, guiding influence, impact, and credibility, rather than just traffic and results [2] - Motivational Change: Strong internal motivation is essential for mainstream media, driven by a sense of duty, social benefits, and economic support, alongside systematic backing from regulatory bodies [2] - Structural Change: Exploration of a media + platform model is crucial, prioritizing the creation of controllable platforms while avoiding self-isolation and over-expansion [2] Group 2: Content and Technological Innovations - Content Change: High-quality content remains the core competitive advantage, with a focus on integrating PGC, UGC, and AIGC to leverage institutional media expertise and crowd-sourced quality content [2] - Technological Change: A dual focus on "culture + technology" is necessary to reshape development genes, emphasizing the recruitment and training of new tech talents like algorithm engineers [2] Group 3: Communication and Management Strategies - Communication Change: Development of comprehensive policies to support cultural exports, creating a state-owned cultural export fleet with national mission and international competitiveness [3] - Management Change: Encouragement for mainstream media to explore new growth paths in the cultural industry, establishing a new evaluation system that balances quality, positive energy, and high traffic [3]