徐州市“假日经济”激发文旅热潮

Core Insights - The integration of "cultural tourism" and "trendy economy" in Xuzhou is creating a vibrant atmosphere, with 180 themed cultural tourism activities enhancing the city's appeal during the peak travel season [1][8] Tourism Growth - Xuzhou received 2.4659 million visitors during the holiday, with a year-on-year increase of 18.7%, and total scenic area revenue reached 0.823 billion yuan, up 16.85% [2] - The city ranked first in the province for both visitor reception and consumption growth during the holiday period [2] Cultural Events and Attractions - Key exhibitions, such as the "Fucheng Han Yun" exhibition at the Xuzhou Museum and the "Han Jade Return" exhibition at the Han Terracotta Warriors Museum, attracted significant visitor interest [2] - Various cultural and sporting events, including the "Banjian Spring Non-Heritage Market" and the "Village Boundary Cup" football tournament, engaged thousands of participants [3] Retail and Consumption - Xuzhou's retail sector saw a sales increase of 5.4% to approximately 1.032 billion yuan during the holiday, with the main urban area recording an 18.8% increase [4] - Promotional activities during the holiday included 475 events, with a total investment of 70 million yuan, driving significant consumer engagement [4] Consumer Goods Performance - The home appliance and electric bicycle sectors showed strong performance, with sales of 0.6925 billion yuan in home goods and 0.4458 billion yuan in electric bicycles during the holiday [5] Transportation and Safety - The city experienced a 22.1% increase in air travel, with 60,500 passengers, and significant growth in highway and high-speed rail traffic [6] - Various safety measures and services were implemented to ensure a smooth travel experience for visitors [7] Future Outlook - Xuzhou aims to continue enhancing its cultural tourism offerings and service quality, positioning itself as a popular destination for tourists [8]