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Core Insights - The resurgence of traditional Chinese brands, once considered outdated, is now appealing to younger consumers through innovation and modern marketing strategies [1][2][3] Group 1: Consumer Trends - The 90s generation is the largest group purchasing traditional brands, while the 00s generation shows the fastest growth in orders, with a year-on-year increase of 95% [1] - Young consumers prioritize cost-effectiveness, making it a key factor in their purchasing decisions [2] - The rise of "Guochao" (national trend) reflects a growing recognition and trust in domestic brands among consumers [2] Group 2: Innovation and Product Development - Traditional brands are innovating by incorporating modern elements into their products, such as new flavors and packaging [3][4] - A significant 42.42% of respondents choose traditional brands due to their focus on innovation and research [3] - Collaborations between traditional brands, such as the partnership between Guangming Dairy and Guanshengyuan for the "White Rabbit" ice cream, have successfully attracted younger consumers [4] Group 3: Marketing and Brand Storytelling - Traditional brands are leveraging their historical and cultural significance to create compelling brand narratives that resonate with younger audiences [5] - The use of e-commerce platforms and social media has enabled traditional brands to reach younger consumers effectively, with products selling out rapidly [5] - The engagement on short video platforms has surged, with a 99% increase in video submissions related to traditional brands on Douyin, reaching 4.906 billion views [6]