龙跃星河，戏聚未来：Sun Life永明以龙舟精神诠释金融守护的「同舟共济」

Core Viewpoint - Sun Life is actively enhancing its brand image and demonstrating its commitment to community and cultural heritage through sponsorship of major events like the 2025 Hong Kong International Dragon Boat Invitation and the Cirque du Soleil KOOZA performance, emphasizing teamwork and long-term planning in both finance and sports [1][4][8] Group 1: Event Sponsorship - The 2025 Hong Kong International Dragon Boat Invitation and Cirque du Soleil KOOZA are highlighted as significant cultural and sports events, showcasing Sun Life's role as a key sponsor [1][4] - Sun Life has been sponsoring the Stanley Dragon Boat Festival for 16 years, successfully establishing it as an annual sports event in Hong Kong [4] - The collaboration with the Hong Kong Tourism Board and the Hong Kong Dragon Boat Association for the international event at Victoria Harbour reflects Sun Life's strategic innovation in sports IP operations [4] Group 2: Brand Philosophy - The spirit of dragon boat racing, which embodies teamwork and perseverance, aligns with Sun Life's century-long business philosophy of collaboration and long-term planning [2] - Sun Life's approach to insurance and financial planning is likened to dragon boat racing, where achieving personal and financial goals requires coordinated efforts and long-term management [2] Group 3: Cultural Engagement - The partnership with Cirque du Soleil, which has lasted over ten years, highlights Sun Life's commitment to promoting arts and culture while pursuing excellence and innovation [6] - The return of KOOZA to Hong Kong after seven years, with Sun Life as a key partner, underscores the company's strategic foresight in cross-industry collaboration [6] Group 4: Future Directions - Sun Life aims to continue exploring innovative paths in the "sports + culture + finance" sector, responding to the Hong Kong government's push for cultural and sports tourism development [8] - The company is dedicated to providing lifelong financial security and promoting healthy living, contributing positively to society and enhancing Hong Kong's status as an international city [8]